Frost & Sullivan Honours Elegant Line Chemicals for its Customised Business Models for Each Market in the Southern African Commodity Chemicals Market

Frost & Sullivan Honours Elegant LineFrost & Sullivan Honours Elegant Line Chemicals for its Customised Business Models for Each Market in the Southern African Commodity Chemicals Market PR Newswire CAPE TOWN, South Africa, Feb. 18, 2014 - Delivering high quality products and customer service is the cornerstone of Elegant Line Chemicals' success in the SADC region Elegant Line Chemicals has been crowned the recipient of Frost & Sullivan's 2013 South African Entrepreneurial Company of the Year Award in the commodity chemicals space. Elegant Line Chemicals has grown rapidly both within and outside its domestic market on the strength of a robust business model that focuses on high product quality with innovative solutions, excellent customer service and imparting training to an industry with an acute skills shortage. The company has staved off challenges from imports, large multinationals, and the scepticism among customers about using commodity chemicals from a local small, medium and micro enterprise (SMME) by gaining a keen understanding of the market in South Africa and Southern Africa. Elegant Line Chemicals creatively tailored its market entry approach to expand its footprint in Southern Africa. It partnered with existing market participants in foreign markets to make the most of the latter's expertise about market dynamics and customer needs.