Frost & Sullivan Honors Cremer Oleo for its Exceptional Product Line Strategy

Frost & Sullivan Honors Cremer Oleo for its Exceptional Product Line Strategy PR Newswire LONDON, Oct. 22, 2012 - Cremerlin®PURA Represents Ideal Natural Alternative to Petrolatum in a Wide Range of Personal Care Applications LONDON, Oct. 22, 2012 /PRNewswire/ -- Based on its recent analysis of the natural fatty acid ester derivatives market, Frost & Sullivan recognizes CREMER OLEO GmbH & Co. KG with the 2012 Europe Product Line Strategy Award for its exclusive product line – Cremerlin®PURA. "The innovative Cremerlin®PURA range of products are natural, preservative-free, virtually odorless, colorless, and represent a unique patented formulation of organic triglycerides sourced from vegetable oil," noted Frost & Sullivan Vice President, Shomik Majumdar. "They are ideal replacements for petroleum-based petrolatum in a wide range of personal care applications." The product line has four offerings – 100 % vegetable cream base, 100 % palm oil-free vegetable cream base, organic cream base, and palm oil-free organic cream base - that are 100 percent vegetable sourced. Sustainability in terms of raw materials and superiority in terms of biodegrability are their hallmarks. All these products are suitable for almost every personal care application, including skin and hair care. Most cream bases currently available in the market are sourced from mineral oil derivatives.