Frost & Sullivan: Fitorex Stands Out in the Crowded European Soy Ingredient Market with its Pioneering Product Yaso®

Frost & Sullivan: Fitorex Stands Out in the Crowded European Soy Ingredient Market with its Pioneering Product Yaso® PR Newswire LONDON, Aug. 22, 2012 - This minimally processed, nutrient-dense sprouted soy ingredient is amenable to inclusion in a variety of food matrices LONDON, Aug. 22, 2012 /PRNewswire/ -- Based on its recent research on the soy ingredients market, Frost & Sullivan presents Fitorex Ltd. with the 2012 European Frost & Sullivan Award for Product Differentiation Excellence for its minimally processed soy functional ingredient that offers multiple advantages including increased production, reduced costs, improved functionality, and enhanced organoleptic properties. "While consumer awareness of the benefits of soy protein inclusion in the diet is high in Europe, this advantage is challenged by the inherent properties of soy including organoleptic properties – it adds beany aftertones in the food product – as well as the consumer demand for non-genetically (non-GM) modified raw material and the preservation of all the nutritional components of soy while processing," said Frost & Sullivan Senior Industry Manager Chris Shanahan. "Fitorex has overcome all these issues with its innovative ingredient Yaso®, which contains all the synergistic beneficial phytonutrients of soy in a single product due to sprouting.