Frost & Sullivan Commends LoopUp's Commitment to Simplifying Conferencing and Collaboration

Frost & Sullivan Commends LoopUp'sFrost & Sullivan Commends LoopUp's Commitment to Simplifying Conferencing and Collaboration PR Newswire LONDON, Feb. 18, 2014 -- LoopUp's remote meetings product tackles classic conference calling pain points and brings a 'no training' philosophy to richer collaboration Based on its recent research on the conferencing services market, Frost & Sullivan presents LoopUp with the 2013 European Frost & Sullivan Award for Entrepreneurial Company of the Year. Frost & Sullivan finds that LoopUp provides an uncomplicated, hassle-free conferencing experience for its end users, without compromising on the conferencing must-haves of robust reliability and security. This simple, intuitive experience has helped it achieve 45 percent growth in its European business in 2013, and the company is all set to expand further. LoopUp's design philosophy is based on the conviction that user training is a hurdle to widespread enterprise adoption of a conferencing product. This approach is validated by the usage rates of its mobile apps; LoopUp's users with the app actually use it on more than 60 percent of their conference calls for better visibility, security and control. The solution can create conference invitations automatically from Outlook and all major web browsers and mobile platforms. Invitations include a 'join' link, which enables attendees to join without having to use dial-in numbers or PIN codes.