Frost & Sullivan: Cloud Based UC or (UCaaS) and Video to drive growth in the New Zealand Unified Communications Market

Frost & Sullivan: Cloud Based UC or (UCaaS) and Video to drive growth in the New Zealand Unified Communications Market PR Newswire AUCKLAND, New Zealand, Sept. 17, 2012 - Voice and video are the main applications driving demand. Market expected to grow at a CAGR of over 9% from 2011 to 2018 AUCKLAND, New Zealand, Sept. 17, 2012 /PRNewswire/ -- The New Zealand Unified Communications (UC) market grew by 6.6% in 2011, despite cautious spending from organisations. This growth was mainly due to demand for voice based solutions and videoconferencing endpoints. From 2011 to 2018, Frost & Sullivan forecasts a CAGR of 9.1%, with cloud based UC or UC as a Service (UCaaS) driving widespread uptake of UC. The flexibility and reduction of maintenance overheads will be key factors driving the uptake of UCaaS. Cloud based access makes UC available to a wider range of organisations and end users and as the model matures, security and privacy issues, which are currently the biggest concerns, will be mitigated. This shift from an on-premise to a cloud based or hosted model will be the vehicle for growth in the medium to long term. The report also indicates that although video and collaboration have been the growth engines for UC revenues in recent years, organisations rate voice based applications as the most important UC application.