Frost & Sullivan: Chinese Marine Generator Sets to Lead in Production Capacity by 2020 in the Asia Pacific Market

Frost & Sullivan: Chinese Marine Generator Sets to Lead in Production Capacity by 2020 in the Asia Pacific Market PR Newswire KUALA LUMPUR, Malaysia, July 17, 2012 - Local Presence Crucial to Stay Afloat in an Increasingly Price- sensitive Market KUALA LUMPUR, Malaysia, July 17, 2012 /PRNewswire/ -- The recovery of the ship building industry has stoked demand for marine generator sets in the Asia Pacific, with customers preferring to install multiple units of lower output generator sets in their vessels instead of a single heavy-duty generator set. The Southeast Asian and the North Asian markets are showing huge potential as they are continually involved in the export and import of raw materials. However, with competitively-priced Chinese brands flooding the Asia Pacific market, local participants will be hard pressed to make their presence felt or get a toehold. New analysis from Frost & Sullivan (http://www.energy.frost.com), Analysis of the Marine Generator Sets Market in Asia Pacific, finds that the market earned revenues of US$554.1 million in 2010 and estimates this to reach US$705.8 million in 2015. Chinese participants' increasing dominance will make the market highly price sensitive and eat into the profits of established companies, eroding overall market revenues. "Dealers may be forced to remove less-performing brands and concentrate on the more popular brands," says Frost & Sullivan Research Analyst Subha Krishnan.