Frost & Sullivan: Australian online general and advertising market to reach $1,493 million in 2018

Frost & Sullivan: Australian onlineFrost & Sullivan: Australian online general and advertising market to reach $1,493 million in 2018 PR Newswire SYDNEY, Nov. 6, 2013 ~ Online video fastest growing, outperforming all segments to attain 34% market share by 2018 ~ Australia's online general advertising market grew a robust 12% in the last 12 months to reach $862 million in June 2013. Online video was the fastest growing type of online general advertising inventory, accounting for 15% of overall online general advertising revenues, up from 11% in 2012. Social media accounted for 11% of the overall market, up from 9% in 2012. Ad networks and the major online publishers lost market share, the latter by 2% compared to the previous year, although this segment still occupied the largest slice of the online general advertising revenue pie. Frost & Sullivan's new report, Australian Online General and Mobile Advertising Market 2013 forecasts Australia's online general advertising market to grow at a CAGR of 12% to reach $1,493 million in 2018. Spending will grow across all online general advertising products, particularly online display and e-mail campaigns. The online video advertising market is predicted to outperform all other online general advertising segments, increasing from $133 million in 2013 to $513 million in 2018, with its market share reaching 34% in 2018. Several online publishers including Fairfax Media and Yahoo!7 are developing Data Management Platforms (DMPs).