Frost & Sullivan: Australian online advertising market outperforms all other traditional media channels

Frost & Sullivan: Australian onlineFrost & Sullivan: Australian online advertising market outperforms all other traditional media channels PR Newswire SYDNEY, Jan. 16, 2014 -- Online advertising to grow at a CAGR of 12% and account for 41% of the total ad market by 2018 The Australian online advertising market grew 16% in 2013, reaching $3.74 billion to account for 27% of total advertising expenditure in 2013. Online was the strongest performing across overall advertising expenditure in all media which was $13.9 billion, but grew by only 1.4% during the same period. Advertising revenue continues to move away from traditional media to the internet and mobile channels. The online advertising market continues to outpace traditional media channels such as print, TV, outdoor and radio advertising, although at a slower pace than a decade ago. The overall Australian advertising market experienced slower than average growth in 2013, corresponding with the overall below par growth of the Australian economy in 2013. Despite modest signs of recovery in the global economy, the short-term economic outlook for Australia is still uncertain and overall advertising expenditure in FY2014 is likely to remain relatively flat. Frost & Sullivan predicts overall advertising expenditure to grow at a Compound Annual Growth Rate (CAGR) of 2.8% between 2013 and 2018, by which time it is forecast to reach $16.0 billion.