Frost & Sullivan: ANZ Functional Beverages Market Offers Innovative Organic Products and New Flavours to Meet Customer Demands

Frost & Sullivan: ANZ FunctionalFrost & Sullivan: ANZ Functional Beverages Market Offers Innovative Organic Products and New Flavours to Meet Customer Demands PR Newswire SYDNEY, April 2, 2014 - Manufacturers need to assuage consumer apprehensions by backing their health claims with scientific validation Functional beverage manufacturers are acknowledging consumer demand for natural and organic beverages by investing in product innovation, new flavours, and the introduction of balanced nutrients and environment- friendly packages. The segments to benefit the most from this rising preference for organic beverages are sugar-free energy drinks and fortified fruit juices. The latter is especially popular in healthy diets due to its concentration of vitamins, minerals, and other beneficial micronutrients. New analysis from Frost & Sullivan, Analysis of the Functional Beverage Market in Australia and New Zealand, finds that the market earned revenues of $1.6 billion in 2012 and estimates this to reach $2.3 billion in 2017. The study covers the product segments of sports drinks, energy drinks, enhanced bottle water, fortified fruit juices, functional soy beverages and others (ready-to-drink (RTD) tea, RTD coffee, and RTD vegetable juice). The energy drinks segment is expected to lead through the use of healthier ingredients. While Australia is projected to experience significant growth, New Zealand is likely to grow moderately.