Freedom of Choice and Career Creativity Beats pay for Freelancers

Freedom of Choice and Career Creativity Beats pay for Freelancers PR Newswire LONDON, July 27, 2012 LONDON, July 27, 2012 /PRNewswire/ -- Freedom of choice in work and career creativity is significantly more important to freelancers than greater financial reward, according to our landmark Freelance Landscape survey. Major Players collected the answers and opinions of over 1,000 creative, design and marketing freelance professionals this February. We found that 42% rated greater choice over their projects as the most appealing aspect of freelancing while for 28% it was gaining greater creative experience and opportunity. Only 19% stated it was to achieve higher financial reward than the permanent equivalent. The least appealing aspect was periods of inactivity between assignments, with 39% stating this reason, followed by 26% most concerned with the comparative insecurity of freelancing - a cancelled assignment for example. Our survey forms part of a larger investigation into the changing employment landscape across the UK by our parent company Randstad. The result is The Navigator report, which was published 12 March. It confirms that contracting continues to be a massive spark within the advertising & marketing world - with 72% freelancing through choice. Only 28% of those surveyed are freelancing because they could not find a permanent position or for other reasons.