Finnair and Marimekko Launch Design Collaboration

Finnair and Marimekko Launch Design Collaboration PR Newswire HELSINKI and VANTAA, Finland, October 27, 2012 HELSINKI and VANTAA, Finland, October 27, 2012 /PRNewswire/ -- Finnair and Finnish design house Marimekko are teaming up to enhance the air travel experience with a new design partnership. From spring 2013 all Finnair aircraft will feature a Marimekko for Finnair collection of textiles and tableware, featuring Marimekko's classic patterns. The Marimekko for Finnair collection is specially designed to add a light and fresh visual and tactile dimension to the onboard experience, while lightening the airline's carbon footprint as well. To view the Multimedia News Release, please click: http://www.multivu.com/mnr/56635-finnair-marimekko-design-collaboration Two of Finnair's long-haul aircraft will also wear livery based on Marimekko designs. An Airbus A340 featuring Maija Isola's iconic Unikko floral print from 1964 is already operating between Helsinki and Finnair's Asian destinations, and it will be followed by another aircraft in Marimekko livery in spring 2013. "Finnair has a strong design heritage, and this cooperation brings our design thinking to a new level," says Mika Vehviläinen, Finnair CEO. "Our goal is to become a design airline, and bring our customers unique experiences for all five senses. Cooperation with Marimekko is an important step towards this target.