Fertility and Sterility® Introduces Revolutionary Digital Article Format Jointly Developed by American Society for Reproductive Medicine and Elsevier

Fertility and Sterility® Introduces Revolutionary Digital Article Format Jointly Developed by American Society for Reproductive Medicine and Elsevier PR Newswire PHILADELPHIA, June 19, 2012 PHILADELPHIA, June 19, 2012 /PRNewswire/ -- Elsevier, a world-leading provider of scientific, technical, and medical information products and services, announces the introduction of an innovative multimedia format integrating video and traditional print content in Fertility and Sterility®, the flagship journal of the American Society for Reproductive Medicine (ASRM). Developed in collaboration with ASRM, this new digital format has potential to revolutionize the dissemination of medical research. "For the last 200 years, medical publishing has remained largely unchanged. Our solution accommodates non-print work through fully integrated multimedia, opens up a whole new form of learning, and allows readers to become part of an ongoing interactive discussion," says Steven Palter, MD, Video and New Media Editor, Fertility and Sterility, who developed the concept with Elsevier and spearheaded the project. "With this effort, we have bridged the gap separating digital and traditional medical literature. This integration will lead to exciting new directions in research and information exchange." Traditional print journals, and even online publications, have not previously provided a platform for effective integration of video and written content.