FC Barcelona and The European Commission Join Forces to Help Millions of Europeans Quit Smoking

FC Barcelona and The European Commission Join Forces to Help Millions of Europeans Quit Smoking PR Newswire BRUSSELS, September 18, 2012 BRUSSELS, September 18, 2012 /PRNewswire/ -- The European Commission (EC) and FC Barcelona (Barça) today announce an unprecedented partnership. 'Quit Smoking with Barça' (quitsmokingwithbarca.eu) will harness the success of the European Commission's "Ex-Smokers are Unstoppable" campaign and the support of [*]Barça's millions of fans to help 28 million European smokers kick the habit forever. Partnering one of the world's most prestigious sports clubs and a European institution is an ambitious project never before tried on such a scale. 'Quit Smoking with Barça' is the latest and most audacious initiative of the award- winning "Ex-Smokers are Unstoppable" campaign, this is the first time that the European Commission has collaborated with a sporting partner that reaches the hearts of millions of people. The programme aims not to judge smokers, but instead underlines the many benefits of quitting smoking, combining these positive messages with the evidence-based tools of the "Ex-Smokers are Unstoppable" campaign. 'Quit Smoking with Barça' offers supporters of Barça, football and sport in general, a personalised health training programme with daily quit smoking tips and encouragement direct from the hearts and mouths of the club itself. The campaign will be powered by iCoach (http://www.exsmokers.