Exploring e-Retailing in Automotive Aftermarket at the Automotive Aftermarket Suppliers Association's Vision Conference

Exploring e-Retailing in AutomotiveExploring e-Retailing in Automotive Aftermarket at the Automotive Aftermarket Suppliers Association's Vision Conference PR Newswire MOUNTAIN VIEW, California, Feb. 27, 2014 -- Frost & Sullivan to present on how automotive aftermarket suppliers can move into the future through online channels Frost & Sullivan's Aftermarket Senior Research Analyst Kumar Saha will keynote at the Automotive Aftermarket Suppliers Association's member- only Vision Conference 2014, held at the NASCAR Hall of Fame in Charlotte, N.C. on March 25 - 26. The Vision Conference aims to provide clarity to elements that are essential for suppliers to innovate and end up successful in the many facets that comprise the modern automotive aftermarket through the theme of "Winning in the Aftermarket… The Chase for Innovation." As such, Frost & Sullivan's Automotive and Transportation Senior Industry Analyst Kumar Saha will present "Winning in Emerging Channels: e- Tailing," which will provide conference participants with tools to take advantage of the opportunities presented through online retailing of parts. This is an important trend that is expected to account for approximately 10 percent of total aftermarket revenue by 2020. "At the very least, digitization opens up a dynamic channel of communication between suppliers, installers and end-users," said Kumar. "On the other end, digital presence can, in theory, allow a supplier to sell directly to customers.