Equinox Appoints First President

Equinox Appoints First President PR Newswire NEW YORK, Aug. 16, 2012 -Gatorade President Sarah Robb O'Hagan Moves to Equinox to Spearhead Growth Initiatives and Manage Brand Portfolio NEW YORK, Aug. 16, 2012 /PRNewswire/ -- Equinox announced today that Sarah Robb O'Hagan, who currently serves as President of Gatorade and Global Sports Nutrition at PepsiCo, will join the high-growth fitness and lifestyle leader as the company's first President. Robb O'Hagan will lead an aggressive domestic expansion strategy to maximize the continued success of the growing company, including its family of brands: Equinox, Pure Yoga, Blink, and SoulCycle. She will report to Equinox CEO Harvey Spevak. Throughout her career, Robb O'Hagan has been recognized as a leader in the sports and marketing industries. She has been profiled on numerous prominent industry lists, including Fast Company's "Most Creative People in Business;" Advertising Age's "Women to Watch;" Forbes's "Most Powerful Women in Sports;" and Sports Business Journal, Sports Goods Business, and Crain's Chicago Business "40 Under 40." She began her career in the service industry with positions at Air New Zealand and Virgin Atlantic Airways, and moved to consumer products with roles at Atari Entertainment, Nike, and Gatorade.