Enterprises Risk Alienating Customers With Limited Mobile Web Strategies

Enterprises Risk Alienating Customers With Limited Mobile Web Strategies PR Newswire LONDON, December 11, 2012 LONDON, December 11, 2012 /PRNewswire/ -- Netbiscuits quarterly Metrics Report reveals if enterprises design for the top 10 most used mobile devices they still only cover 56% of global traffic share More web traffic comes from feature phones than tablets in 7 out of 8 markets* 6 Blackberry devices are among the top 25 most used devices Kindle Fire one of top 25 devices for mobile web browsing in North America Netbiscuits, the global leader in software solutions for adaptive web development, today revealed that some businesses could be giving customers a poor mobile web experiences and losing customers to competitors if they do not build mobile strategies that properly addresses changing web access patterns or the many different devices that people use. Netbiscuits quarterly Metrics Report shows that even if enterprises design for the top 10 most used devices they still only cover 56% of global traffic. http://photos.prnewswire.com/prnh/20121004/567279 Mobile web user habits are changing and websites are being accessed through devices rarely covered in enterprise mobile strategies. In 7 out of 8 regional markets studied, more web traffic still comes via feature phones than tablets.