Engagement Levels for Indian Brands on Facebook Higher Than Global Brands; but Engagement Dropping Sharply for Most Indian Brands

Engagement Levels for Indian Brands on Facebook Higher Than Global Brands; but Engagement Dropping Sharply for Most Indian Brands PR Newswire MUMBAI, September 17, 2012 MUMBAI, September 17, 2012 /PRNewswire/ -- Ketchum Sampark Social Media Engagement Study 2012 With a rapid growth in social media platforms in India in the last one year, Indian brands are growing their fan bases faster than global brands. The Ketchum Sampark Social Media Engagement Study 2012 clearly brings out that Indian brands across categories are growing their fan bases faster than global brands by 7.78%-15.53% across categories. Overall, the combined fan base of the 100 Indian brands surveyed grew by a whopping 105 percent. Commenting on the study, Mr. Ajay Sharma, Managing Partner, Ketchum Sampark, said, "Internet penetration as well as social media usage from outside the top 20 Indian cities is now estimated at more than 60 percent of overall usage in India. That coupled with the growing use of internet over mobile devices offers a significant avenue for brands to connect with customers not just in Tier 1 markets but also in Tier 2 and Tier 3 markets using the power of social media. Even more than the growth in fan bases, the ability to drive engagement will become the most relevant part of any campaign." Ketchum Sampark Social Media Engagement Study 2012 set out to understand levels of engagement of customers with Indian brands and the triggers for high engagement in each category.