Disney Launches Campaign to Pay Tribute to its Leading Style Icon, Minnie Mouse

Disney Launches Campaign to Pay Tribute to its Leading Style Icon, Minnie Mouse PR Newswire LONDON, August 17, 2012 LONDON, August 17, 2012 /PRNewswire/ -- London Fashion Week designers Inspired by Minnie Mouse This September, Disney will celebrate Minnie Mouse as one of its most beloved and enduring cultural icons. Inspired by her unique and distinctive style, a number of international designers will create 'Minnie Mouse Must Haves' one-off garments and accessories, to be unveiled at London Fashion Week and auctioned together with eBay, to support the BFC/Bazaar Fashion Arts Foundation. Many young girls' first experience of fashion, Minnie Mouse has been an inspirational character since her first appearance as Mickey Mouse's sweetheart in 1928. Celebrating Minnie Mouse's timeless appeal, renowned designers including Giles, Michael van der Ham, Richard Nicoll, Piers Atkinson, Bunney, Husam el Odeh in collaboration with Luke Hersheson, Katie Hillier, Lulu Guinness, Tatty Devine and Terry de Havilland will creatively interpret her signature bows and trademark polka dots. An extraordinary collaboration with Meadham Kirchhoff will also be revealed at their Spring/Summer 2013 show. The 'Minnie Mouse Must Haves' will be showcased to international buyers and media at London Fashion Week. In addition, Disney will be working with influential bloggers and beauty brands to further engage audiences with Minnie Mouse's style appeal.