Despite This Summer Being one of the Wettest on Record, a Surprising New Poll Shows That Over Half (57%) of People Surveyed Have Experienced Sun Damaged Skin This Year[1,*]

Despite This Summer Being one of the Wettest on Record, a Surprising New Poll Shows That Over Half (57%) of People Surveyed Have Experienced Sun Damaged Skin This Year[1,*] PR Newswire LONDON, August 21, 2012 LONDON, August 21, 2012 /PRNewswire/ -- Give your skin a good FEEL: New awareness campaign launched to highlight the importance of checking your skin for sun damage all year round - With Photo A new survey shows that over half of people (57%) in the UK have experienced sun overexposure this year, despite the wet and cool summer. Those polled have noticed pink or redness to their skin (33%), sun marks where clothes had been (31%), with others experiencing skin that was sensitive (15%) or painful to the touch (8%). The poll showed that the majority (74%) of people experienced these signs of sun damage whilst in the UK, demonstrating that even a small [1]amount of sunshine can cause damage to the skin. Despite high numbers of people experiencing discomfort (35%) caused by sun overexposure and their concerns with sun damaged skin (28%) or skin cancer (15%), the poll shows what little effort people are taking to protect themselves from the sun. A third (34%) of those polled stated they either never apply sunscreen, or rarely do so, and over a quarter (29%) have not used any form of sun protection to prevent skin damage this summer. Worryingly almost one in five (19%) see sunburn as a natural part of the tanning process.