Customer Insight Drives Experience at Ask Italian

Customer Insight Drives Experience at Ask Italian PR Newswire BIRMINGHAM, England, November 6, 2012 BIRMINGHAM, England, November 6, 2012 /PRNewswire/ -- Restaurant chain, ASK Italian, has announced that insights based on customer feedback will help shape the evolution of the brand as the business continues on its path of transformation. Forming a key part of the brand's journey towards bringing Italy to life throughout all aspects of its business, the 'My ASK Italian' programme has been developed in partnership with customer experience management (CEM) experts Empathica. "We've been making significant changes to ASK Italian, introducing a brand new menu using quality, fresh ingredients which reflect our passion for authentic Italian food. We have a new Milanese-inspired restaurant design, and a new warm service proposition which showcases the characters of the individuals in our teams," says Steve Holmes, managing director of ASK Italian. "As part of these changes, we've launched the 'My ASK Italian' programme which enables us to listen more closely to our customers, to understand better how they feel about our brand and, most importantly, to tailor our offer going forward to enhance their experience and build customer satisfaction and loyalty.