Creova and Viamobile Partner With Fransabank Sal to Launch Simba®, an Innovative Mobile Money Solution in Lebanon

Creova and Viamobile Partner With Fransabank Sal to Launch Simba®, an Innovative Mobile Money Solution in Lebanon PR Newswire PARIS, November 5, 2012 PARIS, November 5, 2012 /PRNewswire/ -- Creova ( h t t p : / / w w w . c r e o v a . c o m), a leader in developing Mobile Money solutions, and their partner Viamobile, a pioneering mobile money service provider in the Middle East region, have announced the launch of ®Simba , a mobile wallet solution. ®Simba is being launched for the first time in Lebanon by Fransabank Sal, one of Lebanon's leading banks. ®Viamobile is building through Simba an ecosystem with a platform that offers mobile banking and mobile payment solutions in Lebanon and the region. ®Simba is a mobile wallet with a set of functionalities such as person-to-person money transfer, mobile phone top-up with all the operators, internet top-up, Parking Fine payment and Wedding List payment as well as various banking services, in addition to payments to merchants. "Mobile Money is driving a disruptive shift in customer interaction, thereby accelerating the replacement of cash and bringing new products and payment means to consumers and merchants. In light of these developments worldwide, Creova is delighted and thrilled to partner with one of the most renowned and reputable banks in Lebanon and the best partner we could have hoped for in the Lebanese market," said Ramzi El-Fekih, CEO of Creova.