Copy of Media audit PACS

PACSMedia AuditMadhya Pradesh & Chhatisgarh2005-06Media Audit, 2005, PACS Madhya Pradesh & ChhatisgarhMedia Audit, is produced for the PACS programme by for and on behalf of Development Alternamtives by Write Solutions, Communication Resource Organisation, Madhya Pradesh & Chhatisgarh, Bhopal. www.empowerpoor.orgDEVELOPMENT ALTERNATIVES111/9-Z, Kishangarh, Vasant Kunj, New Delhi-110070 (India)Phones: +91 +11 26134103/26890380 email: pacsindia@devalt.orgSupported By:Management ConsultantsDevelopment AlternativesContentsIntroduction 5The PACS Programme 6Media Audit Tasking 7Data Analysis 8Data Summary 19InterviewsRole of Media 24in Development:NGOs and The MediaPACS MP & Chhatisgarh: Media Audit/3AbbreviationsDJ: Dainik JagranDB: Dainik BhaskarRE: Raj ExpressHT: Hindustan TimesTOI: The Times of IndiaRTV: Raj TelevisionRE: Raj ExpressNB: Nav BharatPACS: Poorest Areas Civil Society ProgrammeDFID: Department for International DevelopmentMDG: Millenium Development GoalsMC: Management ConsultantsPACS MP & Chhatisgarh: Media Audit/4In the course of work, we examined mediareportage based on these different parametersIntroductionbased on their relevance to the local context. Itwas also agreed that each potentially had some-thing new and relevant to offer. But we also became aware of the need to exploreways to looking dispassionately at the likely prosand cons of the above classification, and thusdeveloped some more general ideas ...