Connectivity Strategies and App Monetisation to Offer New Opportunities for Automotive OEMs, Finds Frost & Sullivan

Connectivity Strategies and App Monetisation to Offer New Opportunities for Automotive OEMs, Finds Frost & Sullivan PR Newswire LONDON, Oct. 30, 2012 - Consumer willingness to pay for next-generation HMI and smartphone-like interfaces inside cars to generate sizeable revenues LONDON, Oct. 30, 2012 /PRNewswire/ -- There has been intense speculation within the automotive industry about an app-based approach and the designing of dedicated application stores that house applications catering to all in-vehicle needs. However, OEM unwillingness to cede control over in-vehicle infotainment systems has been touted as the major reason behind the slow acceptance of app-based models. Now, however, acknowledging evolving end-user needs, OEMs have targeted human machine interface (HMI) technologies. These technologies not only allow the provision of such services in a safe way but also promote brand differentiation and revenue growth. New analysis from Frost & Sullivan (http://www.automotive.frost.com), Strategic Comparative Analysis of European and North American Automotive OEM Connectivity, Infotainment, and HMI Strategies, finds that major OEMs in Europe and North America are moving towards an app-based infotainment approach where smartphones serve as the core of infotainment systems. Consumer willingness to pay for the next-generation HMI and smartphone-like interfaces inside cars will create new revenue streams.