comScore Announces Beta Release of Media Metrix® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences

comScore Announces Beta Release of Media Metrix® Multi- Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences PR Newswire RESTON, Virginia, Nov. 29, 2012 - Media Metrix Multi-Platform is a Revolutionary Digital Audience Measurement and Media Planning Product that Accurately Accounts for Today's Fragmented Media Environment - New Rankings, New Metrics, New View of the Digital World RESTON, Virginia, Nov. 29, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore's Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size and demographics that reflects today's multi-platform digital media environment, which includes websites, apps and video content accessed from multiple devices. Media Metrix® Multi-Platform "We are excited to introduce our Beta version of Media Metrix Multi-Platform, the next generation in digital audience measurement offering a unified 360-degree view of digital consumer behavior across platforms and content types," said Jeff Hackett, executive vice president of comScore.