Code REDD Campaign to Save World's Threatened Forests Illuminates Rio+20

Code REDD Campaign to Save World's Threatened Forests Illuminates Rio+20 PR Newswire RIO DE JANEIRO, June 20, 2012 - Thousands Gather for Iconic Architectural Projection Supporting REDD+ - Corporate Champions Pledge to Buy Millions of Dollars Worth of REDD+ Emissions Reductions from Innovative Forest Protection Projects around the World. RIO DE JANEIRO, June 20, 2012 /PRNewswire/ -- Thousands of people from around the globe gathered at Arcos da Lapa last night to support the launch of Code REDD, an emergency action campaign to save the threatened forests of the world. The celebration of the Code REDD Campaign launch got under way as the historic Arcos da Lapa aqueduct in the heart of Rio was transformed by Obscura Digital with an architectural projection experience of visuals and sound followed by the premier of a Code REDD film that demonstrated Code REDD's solution to stop deforestation now. The event was designed to enlist widespread grassroots support for the Campaign. The film asked the crowd to demonstrate support by going online to coderedd.com/glow to make their phones flash red with a digital "emergency code." The experience drew a parallel between the digital transformation of Arcos da Lapa and the way Code REDD aims to transform how corporations, landowners, governments and the general public unite to save the threatened forests of the world. "Deforestation is an economic problem," stated Karin Burns, Executive Director of the Code REDD Campaign.