Cheers for Heroes!

Cheers for Heroes!Cheers for Heroes! PR Newswire GLASGOW, Scotland, November 23, 2013 Help for Heroes and Tennent's on a Mission to Raise £500,000 with Launch of Charity Beer Help for Heroes has joined forces with the historic Tennent Caledonian brewery for the launch of an official new beer for the charity - which aims to raise £500,000 to support the UK's wounded servicemen and women. Beer drinkers are being urged to make a difference this Christmas and throughout 2014 by picking up packs of Help for Heroes-endorsed Tennent's Original Export when it arrives in Asda stores across the UK from mid-November and in other retail outlets from early 2014. Over the next year, every penny of Tennent's profit from this charity edition of the beer will go directly to Help for Heroes - which offers wide-ranging support to those who have suffered life-changing injuries and illnesses whilst serving our country. This is provided through grants to individuals, other Service charities and four Recovery Centres across the UK which will offer support for life. Tennent's Original Export is a premium beer brewed in Glasgow using the finest natural ingredients. It has been specially packaged for the campaign in a newly designed bottle featuring the blue Help for Heroes logo alongside the iconic red T of Tennent's. The campaign couldn't be more fitting for Tennent Caledonian.