Cartridge People Looks to SLI's Full-Service Search and Merchandising to Drive More Online Sales

Cartridge People Looks to SLI's Full-Service Search and Merchandising to Drive More Online Sales PR Newswire LONDON, Nov. 13, 2012 -- Printing Supplies Retailer Enhances Searchandising and Refinement Options, Encouraging More Visitors to Use the Search Box LONDON, Nov. 13, 2012 /PRNewswire/ -- SLI Systems (www.sli-systems.com) today announced that online printing supplies retailer Cartridge People has increased its conversion rate 55% and increased site search usage 25% with SLI's full-service search and navigation solutions. With SLI's merchandising console, Cartridge People also now have more control over how site search results are ranked, as well as how site search pages are merchandised to highlight popular products and promotions. Cartridge People (www.cartridgepeople.com) sell a wide range of original and remanufactured printer cartridges, paper, printers, and computer accessories to consumers and businesses across the UK. The company's previous site search solution was a built-in part of its e-commerce platform, and was extremely limited in power and flexibility, said Rob Watson, online marketing manager for H2eCommerce, which provides IT services to Cartridge People. "Like many companies that look to their e-commerce platform for site search, we realized that search was one of the weaker components of the customer experience we were offering," Watson said.