'Caledonia' Calls for Scottish Ale's First TV Campaign

'Caledonia' Calls for Scottish Ale's First TV Campaign PR Newswire GLASGOW, Scotland, December 14, 2012 GLASGOW, Scotland, December 14, 2012 /PRNewswire/ -- thLeading Scottish ale Caledonia Best today (14 December) unveiled its first ever television advertising campaign set to a new recording of one of Scotland's best-loved songs, 'Caledonia'. http://photos.prnewswire.com/prnh/20121214/582821-a thOn-air in Scotland from Saturday 15 December in time for the busy festive season, the 60-second film shows the journey of a young Scottish man through his years of changing loves, looks and lifestyles, before he finally finds contentment. In a major coup for the brand, the campaign's soundtrack features a reworking of Dougie MacLean's classic 'Caledonia', performed by rising stars of the Scottish music scene Anderson, McGinty, Webster, Ward and Fisher. Caledonia Best chose the Dundee band who appeared on the T Break stage this year at T in the Park, believing their sound was perfect for the reinterpretation of the well loved Scottish song. The advert is directed by Noah Harris, and is filmed in a fast-paced timelapse format, with the gaze of the camera rarely wavering from a man and his position at the bar of his local pub. As his pint is poured and begins to settle, various stages of his life are shown - the best friends, the short-lived girlfriends and the questionable clothes and haircuts.