C4 and Capablue Prove Second Screen Ads Are the Future

C4 and Capablue Prove Second Screen Ads Are the Future PR Newswire LONDON, November 29, 2012 LONDON, November 29, 2012 /PRNewswire/ -- Proof of concept a hit with advertising and media industries Capablue, specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers. Having developed the proof of concept in close collaboration with Channel 4, Capablue used its cloud-based Connected framework to build a plug in solution that uses audio watermarking to synchronise with linear broadcast. This ensures the two devices are synchronised no matter when the programme is viewed, taking into account +1 channels, time shift, PVRs, etc. Capablue also created and developed the user experience and design elements for the entire project to extend the Channel 4 corporate and channel brands to tablets and smart phones. "Second screens are set to play a huge part in the future of broadcast advertising because they can be used to create a deeper engagement between content and viewers," said Capablue CEO Tom Cape. "We have been working very closely with Channel 4 to create a proof of concept that does just that.