Businesses Failing to Understand That Big Data is About Customers

Businesses Failing to Understand That Big Data is About Customers PR Newswire LONDON, August 21, 2012 LONDON, August 21, 2012 /PRNewswire/ -- Beyond Analysis the architects of Customer DNA™(C-DNA™) help Robinsons improve understanding of their customers How to squeeze percentages out of Big Data is still proving to be a big headache for businesses and one that not enough business