Business Leaders top the Leadership Tables

Business Leaders top the Leadership Tables PR Newswire MUMBAI, June 12, 2012 MUMBAI, June 12, 2012 /PRNewswire/ -- Ketchum's 2012 Leadership Communication Monitor Brings out Interesting Findings such as:- · IT and Telecom Sectors Demonstrate More Effective Leadership Compared to Other Sectors · Sportspeople and Celebrities Rank Higher Than Religious and Political Leaders in India · TV and Print Media Rank Highest on Credible Media to Build Leadership, With Facebook Marginally Behind on Credibility Scores Indian business leaders are perceived as the most effective leaders in the country across categories covering politics, business, sports, religious and community as per the Ketchum's 2012 Leadership Communication Monitor study. As per the findings of Ketchum's 2012 Leadership Communication Monitor, business leaders are seen as the most effective with 41% of Indians rating business leadership as excellent. This is in line with global trends which rank business people as the most effective leaders. However, Indians are dramatically different when it comes to ranking their sportspeople and celebrities as effective leaders. Surprisingly, sportspeople and celebrities rank even higher than religious and political leaders in India! Sportspeople rank high at no. 2 with 37% Indians rating them as excellent leaders. In contrast, globally sportspeople rank down at no 5 with just 23% ranking them as effective leaders. The contrast is even sharper with celebrities ranking no.