BURGER KING(R) Restaurants Join as Global QSR Partner for "The Jungle Book" TV Series and upcoming Feature Film Promotion

BURGER KING(R) Restaurants Join as Global QSR Partner for "The Jungle Book" TV Series and upcoming Feature Film Promotion PR Newswire HYDERABAD, India, September 10, 2012 HYDERABAD, India, September 10, 2012 /PRNewswire/ -- DQ Entertainment International (DQE) the global entertainment production and distribution company, producer and global rights owner of "The Jungle Book" - new 3D CGI animated TV series along with SMC Entertainment Group, Inc. (SMC) - rights owner for North America is pleased to announce a deal with Burger King Worldwide (BKW) - for a promotional partnership. It is announced by DQE and SMC that the global Quick Service Restaurant (QSR) - promotion will begin in Summer 2013. Participating BURGER KING® restaurants in select countries will launch an integrated marketing campaign highlighted by in-restaurant merchandising and promotional - themed toys featuring 'The Jungle Book' at more than 12,000 locations worldwide. The Jungle Book promotion is based on The Jungle Book TV series - seasons 1 and 2, and The Jungle Book Feature Film that is currently being produced by DQE. Tapaas Chakravarti, Chairman & CEO of DQE, commented: "BURGER KING® is the second largest hamburger chain in the world. With The Jungle Book airing successfully in territories such as the US, Canada, Germany, France and UK, this collaboration provides strong synergies and will further increase the fan base of this classic property.