BrightRoll Announces Findings from Inaugural Germany Video Advertising Report

BrightRoll Announces Findings from Inaugural Germany Video Advertising Report PR Newswire HAMBURG, Germany, June 13, 2012 HAMBURG, Germany, June 13, 2012 /PRNewswire/ -- Survey Highlights Category Spending and Industry Trends for 2012 BrightRoll, the leading provider of digital video advertising services, today announces the results of its inaugural 2012 Germany Video Advertising Report. The study, carried out in April 2012, is the first of its kind in the German market and based on responses from advertising agency executives. The report reveals that one out of two respondents expect digital video to experience the largest overall increase in digital media spending in 2012. However, despite predictions that video spending will increase an average of 28 per cent over the next two years, there is still a significant gap between advertiser spending and consumer adoption of digital video. While 82 per cent of the German web population consumes video, online video ad spending accounted for only 3.5 per cent of total digital ad budgets in Germany last year, according to a 2011 MagnaGlobal advertising report. German consumers are also increasingly watching more online video monthly according to recent comScore Video Metrix, in March 2012, 46.9 million Internet users in Germany watched an average of 11 billion videos online, an increase of 71 per cent since January 2011. The average time per visitor increased to 27 hours per month, up 33.7 per cent since last year.