Blues Sign Innovative Ticketing Deal

Blues Sign Innovative Ticketing Deal PR Newswire LONDON, July 30, 2012 LONDON, July 30, 2012 /PRNewswire/ -- Everton Football Club has agreed a three-year partnership with US-based StubHub, the world's largest ticket marketplace. The groundbreaking partnership is the largest commercial deal, excluding shirt sponsorship and retail, in the Club's history and secures StubHub, owned by eBay, as the official secondary ticket partner. Under the new deal, Season Ticket holders will have an official channel to sell their seat for any home fixtures that they are unable to attend. The partnership with the Blues is one of StubHub's first forays into the Barclays Premier League and the UK, but they bring a wealth of experience after successfully working alongside over 65 of the most prominent brands in music, media, ticketing and sport - including baseball's Boston Red Sox. It also marks an industry-first as there are no restrictions on pricing set by the Club or StubHub - it will be the only official marketplace where Evertonians can purchase tickets directly from other Evertonians. Previously in the secondary ticket market, purchases were severely limited and were sold on at face value, plus service fees, but the deal allows Season Ticket holders to choose the price that they list their seat. The Club are working closely with StubHub to offer a seamless secondary ticket selling, buying and match day experience for Blues fans.