Blaast launches tailored smartphone data plans for its data-minimizing Android apps at Slush conference, Helsinki, Finland

Blaast launches tailored smartphone data plans for its data- minimizing Android apps at Slush conference, Helsinki, Finland PR Newswire SLUSH Conference, HELSINKI Finland, November 21, 2012 SLUSH Conference, HELSINKI Finland, November 21, 2012 /PRNewswire/ -- Blaast offers for the first time in the world tailored app data packages to smartphone users within XL Axiata's network in Indonesia The leading cloud-based mobile app platform, Blaast, expands to Android with collaboration with Sony Mobile on their new Xperia™ J Blaast, the leading cloud-based mobile app platform, expands its offering from feature phones to entry-level Android devices and launches its Android service in collaboration with Sony Mobile and XL Axiata. http://photos.prnewswire.com/prnh/20121121/577758 Operators are looking for new monetization models to address consumers who are increasingly shifting to data heavy smartphones. Consumers state mobile apps as the primary reason for their shift to smartphones. At the same time smartphone data plans powering their app usage are expensive and inflexible especially in emerging markets. In relation to gross-national income, consumers in emerging markets pay 5-10 times more for data than in the US (based on data from the International Monetary Fund).