Barneys New York And The Walt Disney Company Announce Holiday 2012 Campaign: Electric Holiday

Barneys New York And The Walt Disney Company Announce Holiday 2012 Campaign: Electric Holiday PR Newswire NEW YORK, Aug. 29, 2012 - With Photo NEW YORK, Aug. 29, 2012 /PRNewswire/ -- Barneys New York, the luxury specialty retailer, and The Walt Disney Company, the world's leading entertainment company, announced today their collaboration on the 2012 Holiday campaign at Barneys New York retail venues: Electric Holiday. A multi-platform initiative infused with fashion and fantasy, Electric Holiday will merge the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday campaign to create a celebration of festive modern electric lights, music and fashion. Beginning in mid-November, the Barneys New York Madison Avenue windows will serve as the centerpiece of the Electric Holiday campaign in which an exclusive moving art short created by Disney artists, will be showcased amid a celebration of lights. Disney has also created a modern, three-dimensional electric light show that will encompass the Madison Avenue store entrance and showcase the moving art housed within the windows. To accompany the facade and moving art, Oscar®-winning composer Michael Giacchino is creating an original score of highly-charged music to bring the show to life.