Automotive, Banking and Telecommunication Industry Players Recognized at Frost & Sullivan's Inaugural Customer Experience Awards

Automotive, Banking andAutomotive, Banking and Telecommunication Industry Players Recognized at Frost & Sullivan's Inaugural Customer Experience Awards PR Newswire KUALA LUMPUR, Malaysia, March 13, 2014 Frost & Sullivan celebrated and recognized deserving Automotive, Banking and Telecommunication industry players at the inaugural Frost & Sullivan Best Practices in Customer Experience awards banquet held on Thursday, 13 March 2014 at the DoubleTree by Hilton Hotel in Kuala Lumpur. The Frost & Sullivan Best Practices in Customer Experience awards programme seeks to recognize companies that have pushed the boundaries of excellence, delighting their customers at every stage and in every interaction, rising above the competition and demonstrating outstanding performance in their industry. "Frost & Sullivan defines customer experience as the sum of all experiences a customer has with a supplier of products and services, over the duration of their relationship with that company," said Sapan Agarwal, Senior Director, Global Best Practices Research, Frost & Sullivan. He continued, "Increasing competition in the marketplace, empowerment of customers through new technologies such as social media, macro- economic climate change and others have resulted in a greater focus on the customer experience. To stay competitive and survive, businesses need to reassess the way they are structured, function and build relationships with customers.