Authentic Brands Group Propels Prince Sports Throughout the Globe With Key Operating Partners

Authentic Brands Group Propels Prince Sports Throughout the Globe With Key Operating Partners PR Newswire NEW YORK, Aug. 16, 2012 NEW YORK, Aug. 16, 2012 /PRNewswire/ -- Authentic Brands Group (ABG) has officially acquired the Prince brand name, adding another strong brand to its growing family of properties. Continuing their mission of owning and licensing brands to highly capable operating partners, ABG's objective is to maintain Prince Sports' historical reign in the tennis world while expanding into new categories. At the core of their global strategy are three operating partnerships tasked with managing and expanding the Prince brand. Through its wholly owned affiliate Prince Global Sports, Active Brands Company (ABC) is the exclusive partner for Prince throughout the world with the exception of Asia. ABC is majority owned by Waitt Company, an Omaha based diversified investment company. "We are excited to deepen and expand Prince Sports through delivering quality products, accessories and world-class service," says Norm Waitt, Chairman of Waitt Company. Prince Global Sports will primarily be managing the Prince, Ektelon, Viking brands and related businesses out of facilities in New Jersey, London, France and Taiwan. Globeride Inc., an Asia-based company that has been innovating the athletic equipment industry for over 50 years, has been officially named ABG's partner to operate Prince throughout Japan.