Aurasma Turns One - Celebrates 4 Million Downloads with Augmented Infographic

Aurasma Turns One - Celebrates 4 Million Downloads with Augmented Infographic PR Newswire CAMBRIDGE, England, June 29, 2012 ** Company announces reaching 4 million downloads and 6,000 commercial partners ** ** When viewed with Aurasma app, infographic of first year in business comes to life ** CAMBRIDGE, England, June 29, 2012 /PRNewswire/ -- Aurasma, the world's leading augmented reality platform, today released an augmented infographic to mark one year from its official launch. When viewed with the free Aurasma app, the infographic comes to life with animated digital content and video and can be triggered from print or from the screen. (http://www.aurasma.com/resources/images/first_birthday_infographic.jpg) More than 6,000 partners use the free Aurasma platform to deliver augmented reality campaigns and promotions across multiple industries including publishing, music and film, fashion, automotive, sports, education, retail and tourism. The company also announced that its free Aurasma Lite app and partner branded apps have been downloaded more than 4 million times in more than 100 countries. The company estimates it will reach the 10,000 partner mark by the end of the year. Aurasma partners gain valuable insight into campaign effectiveness by collecting quantifiable results that measure the number of "aura" views and click-through rates (CTRs) directly correlated to a print advertisement or marketing promotion.