Augmented reality brings print adverts to life in first interactive issue of Sainsbury's magazine

Augmented reality brings print adverts to life in first interactive issue of Sainsbury's magazine PR Newswire LONDON, Sept. 6, 2012 LONDON, Sept. 6, 2012 /PRNewswire/ -- Sainsbury's magazine, Britain's most widely read monthly paid-for-title is launching its first interactive issue, available in-store from 5 September. Produced by Seven, the award-winning content marketing agency, the October issue will feature interactive print ad campaigns from brands including John West alongside editorial pages enriched with augmented reality (AR) content. The interactive elements include exclusive how-to videos from top chefs Mark Hix and Sam Harris, a special message from editor, Helena Lang, competitions and additional content to engage readers, as well as a unique split-screen video cover which comes to life with content. Using technology from Aurasma, Seven's chosen AR platform, Seven has brought to life static print adverts with fun interactive content. This offers advertisers a bespoke way of enhancing print campaigns with the capabilities the digital world has to offer to engage customers for longer – including unique 'tap to buy' buttons and immersive layered video. With brand advertisers increasingly interested in AR technology to help differentiate their products from the competition, readers will be able to scan ad campaigns and go straight to the Sainsbury's online store to buy the products featured, watch adverts come to life on video, or access branded Facebook pages.