Asda Teams up with SquareTrade to Launch a New Warranty for Electrical Items that puts Customers First

Asda Teams up with SquareTrade to Launch a New Warranty for Electrical Items that puts Customers First PR Newswire LONDON, December 17, 2012 LONDON, December 17, 2012 /PRNewswire/ -- UK's favourite supermarket to help customers protect their consumer electronics from drops, spills and accidental damage Asda and SquareTrade, the top-rated warranty provider, today announce a partnership to offer warranties for electrical goods that not only offer Asda customers market leading prices but also ensures comprehensive protection and excellent customer service. Research by SquareTrade found that only 17% of people believe that warranty companies offer good customer service and 70% are frustrated by the claims process[1]. With this in mind, Asda and SquareTrade's enhanced warranty protection will not only cover customers against drops, spills and other forms of accidental damage, but also includes a five-day service guarantee for items sent in for repair, a full purchase price refund if the items can't be repaired and if the item isn't returned to the customer within five days then the warranty is free. The new warranty is also good value for money. For example, a 3 year SquareTrade warranty on a £299.99 washing machine costs just £49.99 at Asda, compared to £109.99 to £119.99 for similar cover at high street retailers. A 3 year SquareTrade warranty on a £499.99 LCD TV costs just £59.99 at Asda, compared to £129.99 to £134.99 elsewhere.