Amine Jabali, Managing Partner at Peppers & Rogers

Amine Jabali, Managing Partner at Peppers & Rogers PR Newswire DUBAI, UAE, September 16, 2012 DUBAI, UAE, September 16, 2012 /PRNewswire/ -- "One-to-one" is the cornerstone of the telecommunications' evolution. As part of the conferences and exhibitions held in Tunisia for the 'North Africa Com' Congress, Telecom Review in French had an opportunity to speak with Amine Jabali, the Managing Partner at Peppers & Rogers Group. In this interview, Mr. Jabali focuses on the main concepts and strategies of his company, as well as the potential of the North African market. As we understand, your business is based on the "one- to-one" marketing concept. How would you describe this concept and what are the ways that you advise the companies to interact with their customers? The philosophy of our company is built on customer centricity. The founders of our consultancy, Don Peppers and Martha Rogers Ph.D., had established towards the end of the 1980s the "one-to-one" strategy, which is centered on treating different customers differently based on their values, needs and behavior. Today, this concept has become the model across industries, including telecommunications. As such, the world of telecommunications is trying to take advantage as much as possible of the power of customer insight.