Alitalia Increase Online Bookings Thanks to Webtrends

Alitalia Increase Online Bookings Thanks to Webtrends PR Newswire LONDON, October 16, 2012 LONDON, October 16, 2012 /PRNewswire/ -- Webtrends Optimize allows the first Italian airline company to raise online bookings of 7.09% in just three months Webtrends, the global leader in digital intelligence, has today announced it has helped Italian airline Alitalia increase online bookings by more than 7% in just three months thanks to its Webtrends Optimize solution and team of specialist consultants. In today's competitive online airline industry, offering customers' the best possible user experience with a simple online purchasing process is key to increasing market share and revenue. This was Alitalia's strategic goal. The Italian airline company sells its services online in 31 countries all over the world, in 14 different languages. Every month, Alitalia's website receives over 5 million visits, 12% of which come from mobile devices (80% from tablets). Alitalia register over 900,000 transactions monthly, including check-ins and tickets sold. In Italy, one customer out of three purchases online: for some specific routes - for example, departures from Bergamo and Verona - over 60% of customers exclusively buy online. Alitalia's objective was to guarantee that all services offered were fully available for the digital world in the simplest and most intuitive way possible, in order to improve customer experience, increase visits and raise conversion rates.