Airbus Supports IUCN's "Plant a Pledge" Campaign for Largest Land Restoration Initiative Ever

Airbus Supports IUCN's "Plant a Pledge" Campaign for Largest Land Restoration Initiative Ever PR Newswire LONDON, June 12, 2012 LONDON, June 12, 2012 /PRNewswire/ -- Bianca Jagger calls on public to urge global leaders to meet 150 million hectare target Ahead of the Rio+20 Earth Summit, campaign ambassador Bianca Jagger, the International Union for Conservation of Nature (IUCN) and Airbus launched today "Plant a Pledge" - a campaign to mobilise support for the largest restoration initiative in history. The 150 million hectare target is known as the Bonn Challenge, after ministers and CEOs met last year to issue an urgent rallying cry to the global community. "IUCN's latest research now shows that restoring 150 million hectares of degraded and deforested land by 2020 would see over US$84 billion net injected annually into local and global economies and cut the climate change "emissions reduction gap" by 11-17%.", says Stewart Maginnis, Director, of IUCN's Nature-Based Solutions Group. "It will make significant contributions to the global challenges we face today, alleviating poverty, slowing global warming and securing food." The campaign calls on individuals around the world to Plant a Pledge of support through the campaign website - which will become a global petition delivered at the 2012 UN climate change talks in Qatar.