Aggressive Expansion Strategy Key to Leveraging Opportunities in EMEA's Hyper-Competitive Hybrid/Electric Market, States Frost & Sullivan

Aggressive Expansion Strategy Key to Leveraging Opportunities in EMEA's Hyper- Competitive Hybrid/Electric Market, States Frost & Sullivan PR Newswire LONDON, Aug. 15, 2012 - Hybrid and electric medium- to heavy-duty truck and bus production in EMEA set for sustainable growth and development LONDON, Aug. 15, 2012 /PRNewswire/ -- Europe will emerge as the most competitive regional market for hybrid and electric medium-heavy trucks and buses, globally. This will be particularly true for the transit bus segment, which is expected to experience proliferation of competitors, both on the original equipment manufacturer (OEM) and supplier side. An analysis from Frost & Sullivan (http://www.automotive.frost.com), Strategic Analysis of the Medium- to Heavy-duty Hybrid and Electric Commercial Vehicle Market in EMEA Region, estimates that nearly 7 per cent of all medium-heavy commercial vehicles manufactured globally in 2020 will have hybrid/electric powertrain systems in them. "Energy price volatility, energy independence, and rising consumer demand for green technologies, coupled with OEM and supplier activities in developing hybrid/electric commercial vehicles (CVs) are creating a foundation for sustainable growth and development," notes Frost & Sullivan Industry Analyst Bharani Lakshminarasimhan. "In fact, of all alternative powertrain technologies, hybrid technology places the least pressure on existing infrastructure.