7 in 10 Brits Make Trade-offs in Everyday Decisions to Get Better Value

7 in 10 Brits Make Trade-offs in Everyday Decisions to Get Better Value PR Newswire LEEDS, England, September 3, 2012 LEEDS, England, September 3, 2012 /PRNewswire/ -- As personal finances are squeezed across the country, new research from first direct bank reveals the financial balancing act smart Brits are performing as they look to get maximum value from their everyday decisions. The research* found that seven in 10 people choose to make trade offs, either in their lifestyle or in their spending, and the main reason is to make the most of their money (35%). 23 percent said it helps them enjoy their life more and 13% said it makes them feel more positive. Top 5 Most Common Trade-offs 1. Travelling at off-peak times to get cheaper tickets (39%) 2. Buying food on offer in the supermarket to be able to afford other treats (34%) 3. Cutting back on spending now to have more money in the future (30%) 4. Walking as it is more eco-friendly, even though it takes longer (30%) 5. Having a shorter holiday but staying at a nicer resort (25%) These financial balancing acts are most common on a shopping trip (61%), while 56% make these decisions with their holidays and 45% take this approach with their diet and lifestyle.