7% Decline in Blood Stocks After Jubilee Celebrations PR Newswire LONDON, June 11, 2012 LONDON, June 11, 2012 /PRNewswire/ -- th thNational Blood Week Kicks Off 11 - 17 June 2012 National blood stocks have fallen by 7% over the jubilee weekend according to latest figures from NHS Blood and Transplant (NHSBT) which today launches its annual awareness campaign, National Blood Week, to urge the public to donate blood. To view the Multimedia News Release, please click: http://www.multivu.com/mnr/56548-nhs-blood-transplant Past experience shows that even regular donors miss appointments during national events and celebrations as people become distracted and routines are disrupted - for example blood stocks fell by 20% during the 2006 World Cup. During the National Blood Week recruitment drive additional appointments have been created and selected blood donor sessions have extended opening hours to give donors more flexibility to schedule a visit. Regional recruitment events will also be driving awareness and enabling people to sign up. To launch the 2012 National Blood Week, Made In Chelsea's Rosie Fortescue has rolled her sleeves up to recreate the heroic 'Rosie the Riveter' WWII poster and issue a rallying cry for new and existing blood donors to come forward. Rosie Fortescue, who shares her name with the 1940s poster girl, said: "This woman clearly knew how to get things done, and I feel honoured to become a modern day campaigner for the national blood stock build.