2012 IPA Best of Health Awards Winners

2012 IPA Best of Health Awards Winners PR Newswire LONDON, June 29, 2012 LONDON, June 29, 2012 /PRNewswire/ -- Torre Lazur McCann and The Cement Bloc were awarded the prestigious 'Best of Show' awards at the 2012 IPA Best of Health Awards, held last night (28th June) at Vinopolis in London. The Best of Health Awards showcase and reward the best in creativity in healthcare across all media. From the record 406 submissions entered into this year's Awards, twenty won Silver, eighty won Bronze and Special Prizes were awarded for Best of Show for advertising to consumers, Best of Show for advertising to healthcare professionals, Best Use of Photography, Copywriting and Art Direction, as well as three new prizes for Integrated Idea, Local Innovation and Young Talent. Torre Lazur McCann was awarded 'Best of Show' for advertising to healthcare professionals for its 'Another busy day' campaign which advertised the hypertension drug Edarbi by Takeda. The animated film depicts a man able to go about his working day 'without the hype or the tension' thanks to Edarbi. US agency The Cement Bloc was awarded 'Best of Show' for advertising to consumers for their 'Grow Sole Campaign' for the Coore Foundation. The multichannel campaign, which appeared on posters, print ads, postcards and giant shoe donation bins around the world, encouraged people to donate their gently worn shoes to children in developing countries.