étude Eco anglais

ParMA Network StudiesThe Financesof African NewspapersAn Overview of the Financial Situationof Selected NewspapersStudy Co-ordinated by Anne PerrinLayout: Hélène Gay (Gret). Translated by Lara Colo (Gret). February 2002.Table of ContentsIntroduction OBJECTIVES AND METHODOLOGY5 Obtaining Reliable Figures on the Finances of African Newspapers5 Survey Methodology and Study Contours5 Survey Sample Selection5 Researchers6 Respecting Anonymity in Publishing Results6 Study LimitsPart 1 PROFILES AND REMUNERATION OF NEWSPAPER STAFFIN SELECTED AFRICAN COUNTRIES7 Profiles of People Surveyed7 Survey of Journalists7 Journalists’ Environment: Training and Legal Framework8 Remuneration10 Survey of Freelancers10 Environment10 Remuneration10 Survey of Directors of Publications10 Who are Directors of Publications?10 Director of Publication: A Management Job?11 Remuneration11 Survey of Non-Journalist StaffPart 2 FINANCIAL ANALYSIS OF PRESS ENTERPRISES13 Difficult Access to Financial Information13 The Difficulty of Evaluating Property 313 The Difficulty of Separating Integrated Activities in the Accounts14 Analysis of Financial and Quantitative Data14 Turnover: Amount and Distribution16 Revenues, Unit Prices and Volumes16 Management Intermediate Balances19 Lessons Learnt19 A Profitable Activity at or above a Certain Threshold20 An Ideal Activity for Businessmen?21 Striking Differences between French- and English-Speaking Countries23 ...