COMMENT ON PROPOSED RULE

COMMENT ON PROPOSED RULE Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 16 CFR 316 Definitions, Implementations and Reporting Requirements Under the CAN-SPAM Act AGENCY: Federal Trade Commission (“FTC” or the “Commission”) This comment is submitted by the Council of American Survey Research Organizations, Inc. (“CASRO”) in response to the Commission’s Notice of Proposed Rulemaking; Request for Public Comments (the “NPRM”) dated August 13, 2004 with respect to “Definitions, implementations and reporting requirements under the CAN-SPAM Act” (the “Act”). CASRO is a not-for-profit industry and professional association representing nearly 250 research companies and institutions engaged in survey research regarding a wide variety of public policy, forensic, health, scientific, economic and other public and private areas of inquiry. Its members are responsible for the overwhelming majority of the survey research conducted each year in the United States and a major portion of global survey research. Survey research contributes significantly to the public interest by providing reliable, verifiable analyses of a wide variety of public policy, sociological, legislative, regulatory, political, forensic, scientific, public health and economic areas of inquiry. Survey research is an invaluable and irreplaceable tool of behavioral science used to measure, track, analyze and predict public attitudes, opinions, awareness ...